Career

Job description

We’re looking for an analytical and results-driven PPC Executive who has proven success in Google Ads and campaign optimization.

The ideal candidate will primarily plan, execute, and optimize paid advertising campaigns to boost website traffic, lead generation, and conversions for our international clients, while also having a foundational understanding of organic search strategies.

 

Key Responsibilities

• Develop, implement, and manage Pay-Per-Click (PPC) campaigns across platforms like Google Ads (Search, Display, Shopping, Video) and Microsoft Advertising.
• Conduct in-depth keyword research and competitive analysis to identify high-potential opportunities.
• Optimize bids, budgets, and ad copy continuously to maximize ROI and achieve target CPA/ROAS goals.
• Design and execute A/B tests on ad copy, landing pages, and campaign settings.
• Manage and refine audience targeting, retargeting/remarketing lists, and negative keyword.

Must-Have Skills & Experience

• Proven experience 1-3 years expertise in managing significant PPC budgets and driving measurable results.
• Expertise in Google Analytics 4 (GA4) for tracking, reporting, and campaign analysis.
• Strong understanding of conversion rate optimization (CRO) principles.
• Excellent analytical skills and proficiency in using spreadsheets for data manipulation and reporting.
• Relevant certifications (e.g., Google Ads, Google Analytics) are a strong plus.