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Google Ads Case Studies
Real Results From
Real Results From
Real Clients
Two businesses. Two industries. One thing in common – a Google Ads account that actually pays for itself.
At AHA Technocrats, we don’t measure success by impressions or clicks — we measure it by qualified leads, phone calls, and revenue our clients can actually point to. Below are two real Google Ads accounts we manage, across two completely different industries: business litigation law and e-commerce. Same team, same process, two very different businesses — see the real numbers behind each one.
Not every click means the same thing
Not every business runs on the same sales cycle, and not every click means the same thing. A law firm needs qualified case inquiries, not just traffic. An e-commerce store needs the checkout page loaded, not just the homepage. That’s why AHA Technocrats builds every account around what actually moves the needle for that specific business — not a one-size-fits-all template. Below are two campaigns we manage, with the real month-over-month numbers behind each one.
Two campaigns. Real month-over-month numbers.
Case Study 01
USA-Based Business Law Firm
82% More Conversions & 42% Lower Cost Per Lead in 3 Months
When this firm came to AHA Technocrats, their Google Ads account was generating clicks — just not the right ones.
/ 01 The Challenge
- Traffic from Google Ads included too many wrong-fit leads: personal injury, family law, or free consultations the firm does not offer.
- Budget was spent broadly on generic “law firm” and “attorney” searches instead of specific business disputes.
- There was no clear view of which practice area — litigation, contract, or real estate — drove which leads.
- The account needed to attract business owners already in a dispute who wanted a firm that could move the case forward.
/ 02 The Solution
- Rebuilt campaigns around case-type intent with dedicated ad groups for business litigation, contract disputes, and real estate conflicts.
- Tracked and optimized spend by practice area instead of one blended pool.
- Rewrote ad copy for business owners in conflict, not consumer legal searches.
- Added a strict negative keyword list to block personal injury, criminal, and family law queries.
- Routed each ad group to the matching practice-area page instead of a general contact page.
- Set up call tracking and reviewed results weekly by litigation, contract, and real estate.
/ 03 The Result
| Metric | Month 1 (April) | Month 2 (May) | Month 3 (June) | Growth (M1→M3) |
|---|---|---|---|---|
| Clicks | 1,607 | 2,086 | 3,128 | +94.65% |
| Conversions | 258.88 | 400.68 | 472.49 | +82.51% |
| Phone Calls | 299 | 273 | 253 | -15.38% |
| Avg. CPC | $4.33 | $3.28 | $2.34 | -45.96% |
| Cost | $6,957.37 | $6,851.44 | $7,318.66 | +5.19% |
| Cost per Lead | $26.88 | $17.10 | $15.49 | -42.37% |
| CTR | 3.12% | 4.40% | 4.75% | +52.24% |
| ROAS | 2.33% | 4.71% | 5.41% | +132.19% |
With only a 5% increase in spend, the account delivered 82% more conversions and cut cost per lead by 42% in three months.
Case Study 02
E-Commerce (Interior & Cabinet Hardware)
305% ROAS Growth in 3 Months
This e-commerce store worked with AHA Technocrats to fix a common problem — traffic without enough purchases — by rebuilding the account around what actually converts.
/ 01 The Challenge
- Shoppers often use vague or technical terms for cabinet, door, and furniture hardware, making matching difficult.
- The catalog spans multiple categories, each with different search behavior, so one broad strategy underperformed.
- Large marketplaces dominated search results and competed aggressively for clicks.
- Too much spend reached comparison browsers instead of shoppers ready to add to cart.
/ 02 The Solution
- Combined Shopping campaigns for high-intent product searches with Search campaigns built on technical shopper language.
- Structured campaigns by hardware category so each could be optimized independently.
- Cleaned and optimized product feed titles, categories, and attributes for better query matching.
- Shifted budget toward categories that converted best at the lowest cost.
- Pulled spend away from broad, high-competition terms that mainly drove browsing traffic.
/ 03 The Result
| Metric | Month 1 (April) | Month 2 (May) | Month 3 (June) | Growth (M1→M3) |
|---|---|---|---|---|
| Clicks | 1,486 | 1,450 | 1,520 | +2.29% |
| Conversions | — | — | — | +68.33% |
| Avg. CPC | $1.03 | $1.02 | $1.06 | +2.91% |
| Cost | — | — | — | +4.82% |
| Cost per Lead | $26.39 | $14.82 | $16.43 | -37.74% |
| CTR | 0.99% | 1.08% | 1.14% | +15.15% |
| ROAS | 84.29% | 299.23% | 342.08% | +305.84% |
ROAS grew from 84% to 342% — a 305% improvement — while cost per lead dropped 38%, with almost no increase in ad spend.
Results at a Glance
| Metric | Business Litigation Law Firm | E-Commerce (Home Hardware) |
|---|---|---|
| Primary Conversion | Qualified Case Inquiries | Purchases |
| Clicks (M1→M3) | +94.65% | +2.29% |
| Cost per Lead (M1→M3) | -42.37% | -37.74% |
| CTR (M1→M3) | +52.24% | +15.15% |
| ROAS (M1→M3) | +132.19% | +305.84% |
Why AHA Technocrats’ Campaigns Work
Two completely different industries, buyers, and conversion goals — but the same process drives results in each.
01
Matching keywords to real buyer intent
Not just relevant keywords — the specific language a ready-to-act customer uses versus someone still researching.
02
Sending traffic to the right page
Every ad group points to the most relevant landing page for that exact search, not just the homepage.
03
Tracking the conversion that matters
A qualified inquiry or a completed purchase — not just a click or a form view.
04
Reallocating budget with real data
Moving spend toward what’s converting and away from what’s only generating traffic.
05
Ongoing optimization, not set-and-forget
Weekly reviews and adjustments based on what the account data actually shows.
Why Choose AHA Technocrats
Watch the stack advance on its own, or click to flip through what sets our Google Ads partnerships apart.
01
Industry-agnostic expertise
From law firms to e-commerce, we adapt strategy to how each industry’s customers search and buy.
02
Data-driven, not guesswork
Every decision is backed by real account data and reviewed weekly.
03
Full transparency
Clients see exactly where budget goes and what it produces, month after month.
04
Focused on real business outcomes
We optimize for calls, leads, and sales — not vanity metrics like impressions.
05
Hands-on account management
No set-and-forget campaigns. Every account gets continuous attention and optimization.
Ready to Get Results Like These?
If your Google Ads account is generating clicks but not the results your business actually needs — qualified leads, phone calls, or sales — AHA Technocrats would like to take a look. We’ll show you exactly where your budget is being spent and where it should be going instead.
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