Lazurde
L’azurde, a leading luxury jewelry brand based in the Kingdom of Saudi Arabia (KSA), offers its exquisite collections across the Middle East and North Africa (MENA) and exports to over 45 countries worldwide.
With an unwavering commitment to craftsmanship, innovation, and timeless elegance, L’azurde has established itself as a signature name in the global jewelry industry. Guided by a vision of continuous progress and excellence, the brand continues to reinforce its leadership among international jewelry houses by consistently promoting its name and heritage across the world.
The Challenge
Lazured faced significant challenges with its existing website, which had an outdated design and lacked user-friendly functionality.
L’azurde’s website was outdated and was not positioning their brand as it should:
- It’s design was out dated and not user friendly. It was not meeting any latest front end design requirements like mobile responsiveness, cross-device compatibility etc.
- Managing inventory and product on old website was getting challenging.
- Data for reporting and strategy formulation was not available.
- They wanted to develop a classy, modern and professional website with all the process automations possible.
- A portal with SEO friendliness, easy to maintain and even easier to handle for their staff.
The Solution
The target was to develop a client-facing online eCommerce website that is classy, elegant, pixel-perfect, SEO-friendly, and easy to manage.
Technology & Platform
- Technology stack we used was PHP along with custom wooCommerce for easier maintenance even by a non-tech staff.
- This technology stack has helped the client to come up with a scalable and robust platform.
- Smooth and error free online shopping experience for the users.
Features & Business Enablement
- Payment gateway integration and COD mode of payment along with Coupon codes.
- With this website client is able to plan marketing campaigns, offers discounts and can do sales funnels.
- Website is easy to use on across devices and client need 50% of clients to reach desired pages compared to old website.
Security & Reporting
- Website has got all the security features implemented.
- Extensive multi-lever reporting with graphical representation.
Client Feedback
Great quality of work delivered by the team AHA Technocrats. They have given a website for which L’azurde was aspiring for. This website is positioning our brand as it should. Thank you for all of your efforts to make this project a great sucssess.
– Nassam Chammas
Project Manager Mindfield.digital, Labanon
The Results
- Improved user experience for online shopping.
- Increase in the time spent on the website and cross-selling.
- Drastic improvement of google standing of the website.
- 30% Sharp Increase in online sales through new website.
- 50% decline in bounce rates.
- Improved SEO standing and increase in the ranking of many keywords compared to competition.
Frequently Asked Questions
- Requirement Analysis
- Design and Prototyping
- Development
- Testing
- Deployment
- Maintenance and Support
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