Case Study Details

L’azurde

L’azurde: KSA based 4th largest jewelry manufacturer in the world

L’azurde a leading jewelry brand based in KSA offers its products in the middle east & North Africa and exports them to more than 45 other countries across the world.

With a vision of continuous progress in crafting jewelry, L’azurde is a signature name at the highest level, both regionally and globally. To reinforce its leading role among major international brands, l’azurde strives to regularly promote its name across the world.

Industry

  • Jewellery, Fashion

Technology

  • WooCommerce, APIs Integration, Paypal Integration, Payment Gateway Integration

Challenge

L’azurde’s website was outdated and was not positioning their brand as it should:

– It’s design was out dated and not user friendly. It was not meeting any latest front end design requirements like mobile responsiveness, cross-device compatibility etc.

– Managing inventory and product on old website was getting challenging.

– Data for reporting and strategy formulation was not available.

– They wanted to develop a classy, modern and professional website with all the process automations possible.

– A portal with SEO friendliness, easy to maintain and even easier to handle for their staff.

Solution

Target was to develop a client-facing online-eCommerce website that would classy, elegant, PIXEL perfect, SEO friendly and easier to manage:

* Technology stack we used was PHP along with custom wooCommerce for easier maintenance even by a non-tech staff.
* This technology stack has helped the client to come up with a scalable and robust platform.
* Smooth and error free online shopping experience for the users.
* Payment gateway integration and COD mode of payment along with Coupon codes
* With this website client is able to plan marketing campaigns, offers discounts and can do sales funnels.
* Website is easy to use on across devices and client need 50% of clients to reach desired pages compared to old website.
* Website has got all the security features implemented and
* Extensive multi-lever reporting with graphical representation.

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Great quality of work delivered by the team AHA Technocrats. They have given a website for which L’azurde was aspiring for. This website is positioning our brand as it should. Thank you for all of your efforts to make this project a great sucssess.

 

– Nassam Chammas
Project Manager Mindfield.digital, Labanon

OutCome

– Improved user experience for online shopping.
– Increase in the time spent on the website and cross-selling.
– Drastic improvement of google standing of the website.

– 30% Sharp Increase in online sales through new website.
– 50% decline in bounce rates.
– Improved SEO standing and increase in the ranking of many keywords compared to competition.

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